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City Branding and Imaging by Visual Symbols of Locality and Local Identity in the Announcements in the Public Interest

Activity: Talk or presentation › Oral presentation

Description

A paper virtually presented at the Visual Culture Working Group of the International Association for Media and Communication Research (IAMCR) Conference 2022 hosted by Tsinghua University and Xi’an Jiaotong-Liverpool University, Beijing, China.
Period11 Jul 2022 → 15 Jul 2022
Degree of RecognitionInternational

Keywords

  • API
  • City branding
  • Emotional appeals
  • Image communication
  • Local identity
  • Multimodal semiotics
  • Promotional video
  • Young locals